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Creativity
Rule 1
Capture
ideas whenever and wherever they come to you. May of our best ideas
are "free," often coming to us when we're relaxed and not consciously
working on a problem. Record your ideas immediately.
Creativity
Rule 2
Model
openness and acceptance of ideas. Watch your verbal and nonverbal
communication. Much of our response to others' ideas is communicated
nonverbally.
Creativity
Rule 3
Redefine
your problem in many ways. Ask yourself "Why?". Many times we set
out to solve the wrong problem. Challenge your assumptions.
Creativity
Rule 4
Go
outside of the problem area. Look for connections from other areas
for solving problems. Ask yourself, "What ideas can I get for solving
this problem from a completely different world?"
Creativity
Rule 5
Develop
creativity habits. When working on a challenge or an opportunity,
ask yourself: "How else can I do this?", "What if..?", "How can
I use something that doesn't fit with this at all?"
Creativity
Rule 6
Separate
your imaginative thinking from your judgmental thinking. When generating
ideas, don't criticize your own ideas or the ideas of others. After
you have generated a number of ideas, then evaluate them, but don't
try to generate and evaluate at the same time.
Creativity
Rule 7
Evaluate
ideas by considering the Pluses or strengths of the idea first;
then list the Potentials in the idea; then list the Concerns (PPC).
When you determine your concerns about an idea, phrase your concerns
as you would phrase a question or problem statement. This way your
mind will immediately begin to look for ways to overcome the concerns
instead of disregarding the entire idea.
Creativity
Rule 8
When
working to solve a problem, set a quota of at least forty ideas.
To get new ideas, it is important to stretch beyond the obvious
ways for solving a problem. The more ways you have of accomplishing
your goal, the greater are your chances of doing it.
Creativity
Rule 9
We
are all creative, but realize that creativity requires practice
and development as any other skill does.
Creativity
Rule 10
Look
at problems as opportunities. Every problem we encounter has something
to teach us. As Richard Bach, author of Illusions said, "There
is no such thing as a problem without a gift for you in its hand.
We seek problems because we need their gifts."
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